NEW QUESTION 12
An analyst is co-creating a report with their client counterpart in preparation for a running marketing performance dashboard. Marketing is still getting onboarded with the analytics tool and hope to begin leveraging data to enable data-driven decisions.
How would the analyst look to share out the dashboard broadly across the team?

NEW QUESTION 13
A media agency is running a Display campaign, but none of the data is credited to the Display marketing channel in Adobe Analytics.
Here are some example tracking codes provided by the media agency:
?cid=disp_lifestyle_summer2019.088653 ?cid=disp_summer2019_branding_647821
?cid=disp_671244_hero_summer2019
The Marketing Channel Processing Rule for the Display channel is configured as follows:

What is causing the loss of data in Adobe Analytics?

NEW QUESTION 14
When changing the Fallout visualization from Eventual Path to Next Hit, the analyst notices that the data reports zero Visitors across the report.
Why would this occur?

NEW QUESTION 15
A business owner is reviewing quarterly financial data and looks to complete projections for the upcoming quarter.
Which tool should be used to enable this analysis?

NEW QUESTION 16
In which order are these data components processed?

NEW QUESTION 17
Two single condition Segments are set up for creating a Virtual Report Suite. Both Segments are visit scoped and have the following rule using default Dimensions:
Segment A: Marketing Channel equals ‘Social Networks’ Segment B: Countries equals ‘United Kingdom’ Which data subset of the source Report Suite will be available when using this Virtual Report Suite?

NEW QUESTION 18
An analyst wants to exclude visits where a page with the name “Shopping Checkout” was viewed.
How would these visits be excluded from a report?

NEW QUESTION 19
Several end users have complained that Analysis Workspace is too cluttered with infrequently used variables.
How would the Report Suite Admin Console be used to improve their user experience?

NEW QUESTION 20
An analyst is given a list of specific events a user must take to complete a purchase. What would be used to see the conversion rate between steps?

NEW QUESTION 21
Which option would an analyst choose to show the percentage change between the two numbers in a visualization?

NEW QUESTION 22
Refer to the exhibit:

What is a valid interpretation of this Segment Comparison between Purchasers and Non-Purchasers segments?

NEW QUESTION 23
An analyst wants to use all of the following variables to configure a single fallout report:
* Landing page prop
* Marketing channel eVar
* Product view event
* Purchase event
* Product category eVar
Which tool should the analyst use?

NEW QUESTION 24
In Analysis Workspace, what are two ways a Map Visualization can be built? (Choose two.)

NEW QUESTION 25
In Analysis Workspace a Flow Visualization can be created.
What is the benefit of using the correct configuration of Flow Visualization?

NEW QUESTION 26
In Analysis Workspace, which two types of components can be used in order to filter the scope of the report to a specific section of the website? (Choose two.)

NEW QUESTION 27
In which two visualizations is the Anomaly Detection report available? (Choose two.)

NEW QUESTION 28
Consider the following eVar settings:
eVar #: 3
Name: Model Name
Allocation: Most Recent (Last)
Expire After: Visit
Type: Text String
Status: Enabled
An automotive company uses eVar3 to capture “Model Name” on certain model-specific pages of their website. The VP of Marketing expresses a concern about data quality after seeing a report of eVar3 paired with the Visits metric. The report shows a significant number of visits with a Model Name of “Unspecified”.
What is causing this issue?