Q31. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers

Q32. A consultant is planning the ingestion of a data stream that has profile information including a mobile phone number.
To ensure that the phone number can be used for future SMS campaigns, they need to confirm the phone number field is in the proper E164 Phone Number format. However, the phone numbers in the file appear to be in varying formats.
What is the most efficient way to guarantee that the various phone number formats are standardized?

Q33. Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud.
Which engagement channel data will require custom integration?

Q34. Which consideration related to the way Data Cloud ingests CRM data is true?

Q35. A consultant needs to package Data Cloud components from one
organization to another.
Which two Data Cloud components should the consultant include in a
data kit to achieve this goal?
Choose 2 answers

Q36. Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use.
Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

Q37. A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours.
Which two areas should a consultant review to troubleshoot this issue?
Choose 2 answers

Q38. What does the Source Sequence reconciliation rule do in identity resolution?

Q39. Which data model subject area should be used for any Organization, Individual, or Member in the Customer
360 data model?

Q40. Northern Trail Outfitters unifies individuals in its Data Cloud instance.
Which threefeatures ca e consultant use to validate the data on a unified profile?
Choose 3 answers

Q41. A healthcare client wants to make use of identity resolution, but does not want to risk unifying profiles that may share certain personally identifying information (PII).
Which matching rule criteria should a consultant recommend for the most accurate matching results?

Q42. What does the Ignore Empty Value option do in identity resolution?

Q43. Northern Trail Outfitters is using the Marketing Cloud Starter Data Bundles to bring Marketing Cloud data into Data Cloud.
What are two of the available datasets in Marketing Cloud Starter Data Bundles?
Choose 2 answers

Q44. What is Data Cloud’s primary value to customers?

Q45. Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous
7 days.
Which filter operator on the Engagement Date field fits this use case?

Q46. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out a notification as soon as it detects volume outside a customer’s normal range.
What should a consultant do to accommodate this request?

Q47. Cloud Kicks received a Request to be Forgotten by a customer.
In which two ways should a consultant use Data Cloud to honor this request?
Choose 2 answers

Q48. A consultant is setting up a data stream with transactional data,
Which field typeshould the consultant choose toensure that leading
zeros in the purchase order number are preserved?

Q49. A customer has a calculated insight about lifetime value.
What does the consultant need to be aware of if the calculated insight.
needs to be modified?

Q50. When creating a segment on an individual, what is the result of using two separate containers linked by an AND as shown below?
GoodsProduct | Count | At Least | 1
Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

Q51. Which two common use cases can be addressed with Data Cloud?
Choose 2 answers

Q52. Cumulus Financial wants to be able to track the daily transaction volume of each of its customers in real time and send out anotification as soon as it detects volume outside a customer’s normal range.
What should a consultant do to accommodate this request?