one of the tasks that is the responsibility of the Renewals Manager is to manage recurring revenue risk, which includes:
* Identifying and prioritizing renewal opportunities and challenges
* Developing and executing renewal strategies and plans
* Collaborating with other Cisco teams and partners to ensure customer satisfaction and retention
* Negotiating and closing renewal deals
References: 2: Cisco Renewals Manager – Cisco

one of the tasks that is the responsibility of the Renewals Manager is to manage recurring revenue risk, which includes:
Identifying and prioritizing renewal opportunities and challenges
Developing and executing renewal strategies and plans
Collaborating with other Cisco teams and partners to ensure customer satisfaction and retention Negotiating and closing renewal deals

CX portfolio consists of five service categories that cover the entire lifecycle of a technology:
Support Services: Provide technical support, software updates, and smart capabilities to help customers maintain network availability, security, and performance Business Critical Services: Provide expert guidance, best practices, proactive support, and insights to help customers optimize their network performance, security, and availability Professional Services: Provide consulting, design, implementation, integration, optimization, and migration services to help customers deploy and adopt Cisco solutions Managed Services: Provide end-to-end management, monitoring, and operation of customer’s network infrastructure and applications by Cisco or certified partners Learning Services: Provide training, certification, and enablement programs to help customers develop their skills and capabilities on Cisco technologies

Business Critical Services are subscription-based services covering the lifecycle of a technology, which provide customers with:
* Expert guidance and best practices to optimize their network performance, security, and availability
* Proactive support and automation to prevent issues, reduce risks, and accelerate outcomes
* Insights and analytics to measure and improve their operational efficiency, agility, and innovation References: 4: Business Critical Services – Cisco

The Cisco offer that represents the best value for the customer is to ask the Cisco team to engage into a Smart Account or Enterprise Agreement and propose a creation of a Customer Success Plan. A Smart Account is a centralized account management platform that gives customers full visibility and access to their Cisco software licenses, subscriptions, and services across their organization. A Smart Account simplifies license activation, usage tracking, and renewal management, as well as enables customers to move licenses across devices and locations as needed. An Enterprise Agreement is a simplified buying program that covers the entire organization’s software and services needs under one agreement, one renewal date, and one set of terms. An Enterprise Agreement offers customers preferred pricing, financial predictability, investment protection, and flexible expansion options. A Customer Success Plan is a document that captures the account team’s strategy and actions to achieve customer success. It defines the customer’s desired outcomes, identifies the potential barriers and risks, outlines the key milestones and deliverables, and assigns roles and responsibilities to the account team members.
By engaging into a Smart Account or Enterprise Agreement and proposing a Customer Success Plan, the customer can benefit from:
A comprehensive cloud calling plan with ease, in a single unified offer.
A world-class collaboration suite built for hybrid work that provides Webex Calling, Messaging, Meetings, Polling, and Webinars in one unified offering.
A best-in-class collaboration suite that leverages AI-driven intelligence to create engaging and inclusive collaboration experiences.
A lower total cost of ownership by providing multiple best-in-class products from a single vendor.
A simplified contract management by converging software licenses, support for software, and support for hardware into one agreement, one renewal date, and one set of terms.
A trusted support from Cisco Solution Support that centralizes support across software and hardware and any third-party provider technologies in the deployment.
A guidance at every step to accelerate technology transitions through expert resources, best practices, and proven methodologies focused on industry-wide solutions.
A proactive and predictive insights powered by AI/ML-driven analytics and automation that help recognize potential problems, optimize operations, and de-risk transformation.
A blueprint for account teams to achieve customer success by defining the customer’s vision, goals, metrics, milestones, deliverables, roles, responsibilities, progress, results, feedback, and recommendations.

one of the strategies for successful renewal of service contracts is to explore up sell opportunities, which means:
Discussing changes in the network and identifying any uncovered additions to the network Recommending new or upgraded products or services that can enhance customer value and outcomes Aligning with the account team on the up sell value proposition and proposal

According to the Cisco website1, advisory services from Cisco and their partners provide expert guidance and data-driven insights to help customers architect and optimize their IT environment. Advisory services can help customers with:
* IT strategy and planning
* Business and technology alignment
* IT governance and operating models
* IT transformation and innovation
* IT performance and optimization
References: 1: Services – Cisco

The annual recurring revenue (ARR) for each customer is $1000 and $1000. ARR is the total amount of money the company expects to receive from its subscribers over a year. It is calculated by summing up customers’ monthly or quarterly subscription fees and multiplying them by 12 (for an annual period). It excludes one-time fees, transactional charges, and other non-recurring revenue sources. In this case, both Customer A and Customer B pay $10 per seat per month for 100 seats of WebEx. Therefore, their monthly recurring revenue (MRR) is $10 x 100 = $1000. To calculate their ARR, we multiply their MRR by 12: $1000 x 12 = $1000. The length of the contract does not affect the ARR calculation, as it only considers the revenue generated within one year.

one of the strategies for successful renewal of service contracts is to explore up sell opportunities, which means:
* Discussing changes in the network and identifying any uncovered additions to the network
* Recommending new or upgraded products or services that can enhance customer value and outcomes
* Aligning with the account team on the up sell value proposition and proposal

the Health Index is:
* An ongoing measurement of several key customer health indicators, such as adoption, satisfaction, retention, and expansion
* A tool that helps Cisco and partners monitor and improve customer outcomes and experiences
* A score that ranges from 0 to 100, where higher scores indicate better health References: 1: Customer Health Index – Cisco