Exam for engine

Q10. A customer has a custom Customer Email c object related to the standard Contact object in Salesforce CRM.
This custom object
stores the email addressa Contact that they want to use for activation.
To which data entity ismapped?

Q11. How does identity resolution select attributes for unified individuals when there Is conflicting information in the data model?

Q12. A Data 360 Consultant is configuring a zero- copy architecture where an external Snowflake instance needs to access Data 360 data without the latency of traditional extract, transform, load (ETL) processes. Which capability should the consultant use to expose Data 360 objects to the external Snowflake environment?

Q13. A marketing manager at Northern Trail Outfitters wants to Improve marketing return on investment (ROI) by tapping into Insights from Data Cloud Segment Intelligence.
Which permission set does a user need to set this up?

Q14. A Data 360 Consultant is setting up a zero- copy data federation connection with a partner, Snowflake. What is the first step the consultant must perform in Data 360?

Q15. Cumulus Financial wants its service agents to view a display of all cases associated with a Unified Individual on a contact record.
Which twofeatures should a consultant consider for this use case?
Choose 2 answers

Q16. When trying to disconnect a data source an error will be generated if it has which two dependencies associated with it?
Choose 2 answers

Q17. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?

Q18. A segment fails to refresh with the error “Segment references too many data lake objects (DLOS)”.
Which two troubleshooting tips should help remedy this issue?
Choose 2 answers

Q19. Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.
What is a reason for this?

Q20. A consultant needs to publish segment data to the Audience DMO that can be retrieved using the Query APIs.
When creating the activation target, which type of target should the consultant select?

Q21. A Data 360 Consultant for a high- growth retail brand is configuring the ingestion of customer behavioral data from a mobile application. The brand requires that the raw, unmodified data be stored exactly as it appears in the source system before any mapping or transformations occur to maintain a historical record of the transmission. Which object serves as the container of this source data in Data 360?

Q22. A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key.
Which two steps should the consultant take to address this new use case?
Choose 2 answers

Q23. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. Based on this, a calculated insight is created that shows the total spend per customer in the last 30 days.
In which sequence should each process be run to ensure that freshly imported data is ready and available to use for any segment?

Q24. During an implementation project, a consultant completed ingestion of all data streams for their customer.
Prior to segmenting and acting on that data, which additional configuration is required?

Q25. Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous
7 days.
Which filter operator on the Engagement Date field fits this use case?

Q26. Cumulus Financial needs to create a composite key on an incoming data source that combines the fields Customer Region and Customer Identifier.
Which formula function should a consultant use to create a composite key when a primary key is not available in a data stream?

Q27. Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement.
Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.
What should the consultant use to remove the recent customers?

Q28. What is the primary functionality of Data 360?

Q29. What are the two minimum requirements needed when using the Visual Insights Builder to create a calculated insight?
Choose 2 answers

Q30. Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud.
In what order should each process be run to ensure that freshly imported data is ready and available to use for any segment?