Exam for engine

QUESTION 50
You want to integrate SAP Marketing Cloud and SAP Commerce. Which objects can be integrated between the two systems as part of the standard offering? Note: There are 3 correct Answers to this question.

QUESTION 51
When importing actual data from SAP ERP, where is the data associated to the campaign shown?

QUESTION 52
What can you do with the UI adaptation at runtime (RTA) function?

QUESTION 53
Which out-of-the-box actions are available for campaigns?

QUESTION 54
You want to recommend products and services that consumers tend to purchase at the same time, to offer a quick and better customer experience in all of your channels. Which algorithms should you use?

QUESTION 55
You have used A/B testing to find out which e-mail message is the most efficient for your campaign. You now want to run a test where some members do not receive any content at all. Therefore, you want to use a control group. What are the steps required to execute the A/B testing using a control group?

QUESTION 56
Which features are available for both public and private budget plans in the Budget Plans application?
Note: There are 3 correct Answers to this question.

QUESTION 57
When the system processes imported contact data and uses it to build best records and enrich contacts, it normally uses a matching origin ID or an identification-relevant ID. Which parameters can be combined to match the datasets if these are not available?

QUESTION 58
From which systems can you perform initial and delta loads of customers, contacts, and consumers into SAP Marketing Cloud?

QUESTION 59
How does merging and matching work in SAP Marketing Cloud? Note: There are 3 correct Answers to this question.

QUESTION 60
The values for gender maintained in SAP Marketing Cloud are as follows: ID Value F Female M Male You have connected a third-party system to your SAP Marketing Cloud system and the value in the gender field in the third-party system is Woman/Man. Once the contact data is uploaded into SAP Marketing Cloud what application can be used to resolve this discrepancy?

QUESTION 61
Your customer wants to send a discount to every consumer as soon as they install their mobile app.
Which of the following are the correct campaign types to use? Note: There are 2 correct Answers to this question.

QUESTION 62
Which types of campaign and target group cannot be associated? Note: There are 2 correct Answers to this question.

QUESTION 63
Your customer has added new interests directly in the production environment that were not configured in the test environment. What other applications can be configured directly in the production environment? Note: There are 2 correct answers to this question.

QUESTION 64
Which key figures can you use to evaluate the effectiveness of a recommended scenario?

QUESTION 65
You have created custom fields and need them to be visible in Segmentation and Content Studio. How can you ensure that they are shown?

QUESTION 66
When working with the Lead Nurture Stream app, you can define multiple lead stages and multiple campaigns for each stage. What is the maximum number of stages that can be defined and the maximum number of campaigns per stage?

QUESTION 67
You want to bring multiple branches together for a campaign and simplify it by merging. What are the important points to consider when using this functionality? Note: There are 2 correct Answers to this question.

QUESTION 68
Which communication mediums can be maintained via the campaign execution blacklist? Note: There are 2 correct Answers to this question.

QUESTION 69
You want to customize the SAP Marketing Cloud solution according to your customer’s specific requirements. How can you customize SAP Marketing Cloud?

QUESTION 70
You need to execute campaigns based on the buying propensity applicable for some specific country and region. This means that you will have to create a predictive model. How can you restrict the validity of a predictive model?

QUESTION 71
What applications can you use to bring extensibility-related developments from the quality to the production system within SAP Marketing Cloud?