2024 Correct and Up-to-date Salesforce Marketing-Cloud-Administrator BrainDumps [Q90-Q107]

NO.90 Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

Import Activity

Data Extract Activity

File Transfer Activity

Decryption Activity

NO.91 A Marketing manager requests to receive an email, once a week, with high-level metrics in a standard format. Specifically the manager wants to know how many emails were sent in the last week.
What location and activitywould allow the Marketing Cloud admin to complete the request?

Automation Studio: Create a Report Activity to run every seven days.

Email Studio: Select “Account Send Summary” in Tracking Reports and schedule a weekly report to be sent.

Automationstudio: Create a Query Activity to query data from the “Sent” Data view, then use an Email activity to activate the sending of the data.

Analytics Builder: Select the “Account Send Summary” in Reports and schedule a weekly report to be sent.

NO.92 Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build.
Where should their Marketing Cloud admin set up permissions to allow REST authentication?

Installed Packages

Data Management

Security Settings

Salesforce Integration

NO.93 A Contact Delete request has been processed for subscribers who have been sent an email. to previously in a northern action did NOT target all contacts in their account and a significant number of contacts which are still remaining.
Which two data would still exist in the account?
Choose 2 answers

Contact-specific data at the job level

Contact data in non-sendable data extensions

General tracking data at the job level

Contact data in sendable data extensions

NO.94 A customer with limited technical resources has requested assistance in setting up a small email deployment that the customer will maintain long term. The email will display men’s shoes to males in the audience and women’s shoes to females in the audience. The sendable data extension contains a field with a value of Male or Female. Which method should a consultant recommended to ensure content is displayed properly within the email.

AMP script conditional against the Gender field

AMP script lookup Rows functions

A/B Test content type

Dynamic Content Wizard

NO.95 Northern Trail Outfitters has Imported a file Into All Subscribers. They then received a results file stating [email protected] could NOT be imported.
Which error code would the file contain for this record?

Restricted Values

List Detective

Invalid Email Address

Skipped Records

NO.96 A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?

Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

NO.97 A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

Remove nonessential data for marketing purposes.

Identify and assign appropriate keys to tie records together.

Normalize data and fields to prevent redundancy.

Ensure all available data is included.

Ensure every data source has a sendable field.

NO.98 A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.
Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

Content Creator and Marketing Cloud Viewer

Analyst and Marketing Cloud Viewer

Data Manager and Analyst

NO.99 What are two possible outcomes when “Send as Multipart MIME” is selected during the send process? Choose
2 answers

Open and click activity are tracked in either version.

The email will avoid detection by various SPAM filters.

An auto-generated text version will be sent with your HTML email.

A custom text version will be sentwith your HTML email.

NO.100 Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

Publication Lists

Data Extensions

Lists

Groups

NO.101 A Marketing Cloud admin has been asked to Include Sales Cloud data in their queries.
Which feature would allow this functionality?

Journey Builder

Synchronized Data Sources

CloudPages

Query Studio

NO.102 Which activity should be used for multivariate content testing within Journey Builder?

Engagement Split

Random Split

Content Split

Decision Split

NO.103 Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

Create separate folders and add permissions

Create a shared data extension

Update data extension object level permissions

Create a new business unit

NO.104 Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year.
What action should be taken to populate the Einstein Engagement Scoring Dashboard?

Select one of the Predictive Algorithms then click Deploy

Click Deploy and results are available immediately

Select the channels (Emails, Push, SMS) to report on then click Activate

Click Activate and wait for an email notification

NO.105 Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

Delete the campaign manager’s user and create a new user

Disable the campaign manager’s user and create a new user

Transfer the campaign manager’s permissions to a new user

Deactivate the campaign manager’s license and assign it to the new user

NO.106 Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

Define a Sender Profile.

Define a Subscriber -specific From Name.

Define custom Reply Mail Management.

Define a Delivery Profile.

NO.107 A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts.
Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers

Bitly URL Shortener

Facebook ad manager

Login detail for each social media account

Google URL Shortener